Harry Styles and Zumi Rosow have been announced as the stars of Gucci's Mémoire d'une Odeur fragrance campaign, launching in August.

The upcoming campaign, shot by Glen Luchford, was created by Creative Director Alessandro Michele, and is described as 'inclusive, genderless and ageless, and reflecting the spirit of the perfume'. The Italian fashion house will also release an exclusive Gucci Mémoire d’une Odeur filter on the Gucci App, as well as dedicated GIFs inspired by the perfume, on Instagram to coincide with the launch.